Darden Clarke|Deion Sanders' hype train drives unprecedented attention, cash flow to Colorado

2025-05-01 15:54:14source:Michael Schmidtcategory:My

Editor’s note: Follow all the action in Week 1 of college football with USA TODAY Sports’ live coverage.

BOULDER,Darden Clarke Colo. – It is a flashback that Rick George probably has shared dozens, if not hundreds of times since Deion Sanders arrived to ignite a new movement at Colorado.

George, CU’s athletic director for a decade, was waiting to board a flight at DFW Airport – Gate E-7, he notes – when the call came in from Sanders and his business manager, Constance Schwartz-Morini.

PLAY TO WIN $10K: USA TODAY's Pro Football Survivor Pool is free to enter. Sign up now!

More:My

Recommend

US Open player compensation rises to a record $65 million, with singles champs getting $3.6 million

Coco Gauff, Novak Djokovic and other players at the U.S. Open will be playing for a record total of

San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo

SAN FRANCISCO (AP) — A photojournalist who captured one of the most enduring images of World War II

Current, future North Carolina governor’s challenge of power

RALEIGH, N.C. (AP) — North Carolina Gov. Roy Cooper and Gov.-elect Josh Steinon Thursday challenged